How is NKE valued relative to the market?

NKE currently trades at a trailing P/E of 17.64x and a forward P/E of 16.17x. The stock has a beta of 1.11, meaning it moves roughly more than the broader market on average. Valuation multiples should always be considered alongside earnings growth rate and sector context.

How profitable is NKE?

NKE reports a gross margin of 43.25%, an operating margin of 12.69%, a net profit margin of 6.70%. Return on equity stands at 22.14% and return on assets at 6.97%. These figures provide context for evaluating the quality and sustainability of the company's earnings relative to its peers.

Does NKE pay a dividend?

NKE pays an annual dividend of $1.64, representing a forward yield of 4.46%. The payout ratio is 77.62%, which indicates the share of earnings distributed to shareholders. The most recent dividend date was 2026-09-30. Dividend sustainability should always be evaluated alongside free cash flow trends.

What is the analyst price target for NKE?

Based on a consensus of 36 analysts, the median price target is $45.50, the most optimistic target is $94.00, the most conservative target is $23.00. At the current price of $34.36, the median target implies 32.4% upside. Analyst targets represent 12-month price expectations and should be considered alongside technical signals and momentum data.

NKE is held by 4 ETFs tracked by StockBotty. The largest allocations are in XLY (1.60%), VCR (1.13%), DIA (0.71%). Significant ETF ownership means institutional flows in and out of these funds can influence NKE's price action, particularly around rebalancing dates.

What is the current trend signal for NKE?

As of the most recent session, NKE closed at $34.36. The swing trend is negative with ADX at 38.7 (strong trend strength). Momentum is bearish and has been running for 53 days. No Golden Cross is currently active. 30-day historical volatility is at 24.7%.

When was the last Trendchange signal for NKE and what is its historical edge?

The most recent Trendchange signal for NKE fired on 15.06.26 at $45.20. The position has been held for 4 trading days. 10-day return from entry: -2.23%. 20-day return: -2.23%. The historical edge of the signal system for NKE is +5.08% across 110 tracked signals. The best-performing entry bucket historically is the 15-20% range, averaging 16.1% at 10 days and 11.5% at 60 days.

NKE – NIKE, Inc.

Consumer Cyclical | Footwear & Accessories | Website

Quick Stats

Trend Signal

$34.36

Last Close

Official EOD price – basis for all calculations

▼ Short

Swing Trend

Moving average structure confirms downtrend – bears in control

+5.08%

Signal Edge

Slim positive edge across 1 signals – treat with caution

38.7

Trend Strength (ADX)

Strong trend – directional signals reliable

Options Signals

IV-Rank (52w)

Options are historically cheap – premium buying favored

63% / 37%

Call / Put Flow

Bullish positioning – call premium dominates options flow

Last Trendchange Signal

15.06.26

Date

Signal entry date

$45.20

Entry Price

Closing price at signal date

Days Held

Trading days since signal

-2.23%

+10d

Return after 10 trading days

-2.23%

+20d

Return after 20 trading days

-2.23%

+30d

Return after 30 trading days

-2.23%

+60d

Return after 60 trading days

Trend Overview

Mixed Signals – Caution Composite Score: +1 / 7

NKE shows mixed signals. Some trend indicators are positive, others are neutral or deteriorating. The picture is not clear enough to lean heavily in either direction with conviction.

What to watch

This is not an environment that rewards aggressive positioning. Reduced exposure or cash is a valid stance.

Options Signal Highlight

HIGH Strength 8.7 Long Call 📖 View full options analysis →

NKE Price Chart

Technical Trend Analysis

As of 07.10.2026 · Close: $34.36 · ATR14: $3.30

Mixed Signals – Caution Composite Score: +1 / 7

NKE shows mixed signals. Some trend indicators are positive, others are neutral or deteriorating. The picture is not clear enough to lean heavily in either direction with conviction.

What to watch

This is not an environment that rewards aggressive positioning. Reduced exposure or cash is a valid stance.

Indicator	Signal	Detail
Swing Trend	▼ Short	Primary directional bias
Momentum	▼ Down · -53d	Strength: -0.63 – Rising
Trend Strength (ADX)	38.7 – Strong	ADX38: 38.8
Volatility (HV30)	24.7% – Calm	HV90: 31.9% \| HV180: 36.1%
Vola Compression	None	Normal range
MA Structure	Death Cross ✗	Stack: No MAs aligned
EMA21 Distance	-1.30 ATR ↑	EMA21: $35.29
GD200 Extension	-8.7 ATR – Normal	GD20: -1.1 \| GD50: -3.2 \| GD100: -4.9

📉 Downside Momentum Intensifying

Downward momentum active for -53 days and still building (-0.63). Selling pressure is not easing.

💪 Trend Strength – ADX14: 38.7 (Strong)

A strong and well-defined trend. ADX38: 38.8. Trend-following has clear edge here.

🔻 Volatility Calm

HV30: 24.7% | HV90: 31.9% | HV180: 36.1%. Short-term vol is below its 90-day average. Calmer conditions favour tighter setups.

💀 Death Cross – Long-term Bearish

Death Cross in place. GD50 $38.47 below GD200 $48.24. Long-term structure remains bearish. MA stack: No MAs aligned.

📈 EMA21 – Trend Accelerating

Price is pulling away from the EMA21 ($35.29) with -1.30 ATR distance and growing.

📐 Key Price Levels & ATR Distance

GD20: $35.70 (-1.1 ATR) | GD50: $38.47 (-3.2 ATR) | GD100: $41.00 (-4.9 ATR) | GD200: $48.24 (-8.7 ATR). ATR14: $3.30.

Monthly Performance History

Year	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	Total
2010	-2.43	5.41	8.14	2.54	-6.92	-4.72	8.24	-5.76	11.53	1.47	6.23	-2.18	32.70
2011	-4.20	6.61	-13.37	7.57	2.72	9.95	-1.80	-2.99	-1.17	16.00	2.42	1.16	13.62
2012	7.41	4.04	-0.09	2.64	-2.50	-16.05	5.06	5.04	-2.40	-4.34	2.25	6.20	8.16
2013	4.30	1.81	7.63	9.16	-2.39	1.05	0.94	-4.46	13.00	4.64	4.04	-0.27	53.82
2014	-6.91	10.83	-4.58	-1.94	5.79	1.09	-1.10	2.60	12.51	6.00	6.25	-1.31	24.37
2015	-2.92	5.96	1.61	-0.72	1.17	6.14	5.29	-2.68	13.48	5.81	0.82	-6.00	32.94
2016	0.80	-2.50	-2.05	-4.30	-7.33	0.79	T -0.20	4.02	-10.06	-4.74	T 0.89	T 0.36	-16.38
2017	1.78	7.82	-3.53	-0.26	-3.65	T 12.82	0.69	-11.45	-2.83	T 6.02	9.71	4.45	21.94
2018	7.45	-0.92	0.49	T 6.66	5.44	9.51	-1.84	6.26	6.43	-11.16	-1.87	T -4.87	18.09
2019	T 10.56	5.18	-3.39	3.06	-9.95	7.68	0.73	1.93	T 10.92	-2.95	T 5.10	8.29	38.26
2020	-5.77	-9.72	-10.72	T 10.04	15.53	-1.50	0.22	T 14.04	9.32	-5.18	10.06	4.66	39.74
2021	-4.65	-0.48	T -3.46	0.07	2.79	T 14.86	6.02	-2.21	-11.74	T 13.76	1.75	0.16	19.85
2022	-10.08	-7.88	T 2.00	-6.61	-5.73	-13.67	13.58	T -6.87	-21.73	8.52	T 16.98	5.63	-28.18
2023	7.22	-8.27	3.71	T 4.15	-17.72	6.85	1.17	-7.03	-6.58	T 8.68	9.31	-4.33	-2.95
2024	-4.71	2.13	-7.75	-0.32	5.21	-20.16	-2.56	T 12.82	8.71	-13.46	0.91	T -4.32	-28.98
2025	T 4.38	3.71	-19.04	-12.91	T 6.75	15.38	1.74	3.69	-6.14	-12.95	3.16	T -2.57	-13.52
2026	T -2.32	0.00	-13.42	-0.60	T 4.12	T -10.62	-3.14	-8.40	-7.14	-2.25			-45.70

T A T badge marks a Trendchange signal in that month. Hover for entry price.

NKE - Trendchange Chart

Trendchange Signal History

The last 10 Trendchange signals for NKE:

Date	Entry Price	Days Held	+10d	+20d	+30d	+60d
15.06.26	$45.20	4d	-2.23%	-2.23%	-2.23%	-2.23%
27.05.26	$45.98	2d	-6.52%	+0%	+0%	+0%
07.01.26	$63.22	16d	+3.46%	-1.55%	-1.55%	-1.55%
11.12.25	$67.74	4d	-3.11%	-3.11%	+0%	+0%
16.05.25	$63.11	7d	-3.99%	-0.49%	-0.49%	-0.49%
30.01.25	$78.33	4d	-4.8%	-4.8%	-4.8%	-4.8%
12.12.24	$77.96	6d	-1.36%	-1.36%	-1.36%	+0%
21.08.24	$84.00	16d	-3.55%	-3.55%	-3.55%	-3.55%
12.10.23	$99.25	46d	+4.32%	+10.22%	+8.74%	+8.86%
12.04.23	$116.83	15d	+0.8%	+2.6%	+2.6%	+2.6%

Signal Statistics - Historical Edge

Calculated edge for NKE: 5.08%

Range	N	10d	20d	30d	60d	Signal
15-20%	1	+16.09%	+11.49%	+11.49%	+11.49%	Hold
10-15%	1	+14.8%	+11.73%	+16.76%	+16.76%	Hold
7-10%	4	+8.11%	+11.82%	+18.57%	+20.4%	Hold
5-7%	11	+5.99%	+6.11%	+7.39%	+8.99%	Hold
3-5%	19	+3.88%	+3.74%	+5.17%	+5.48%	Close
1-3%	15	+1.93%	+3.76%	+5.48%	+6.34%	Hold
0-1%	9	+0.58%	+2.6%	+1.99%	+2.17%	Close
-1-0%	10	-0.49%	-0.83%	+0.27%	+0.95%	Neg
-3-1%	15	-1.91%	+0.07%	+0.6%	+2.6%	Neg
-5-3%	13	-4.04%	-3.25%	-2.15%	-1.41%	Neg
-7-5%	5	-6.13%	-4.82%	-2.5%	-2.5%	Neg
-10-7%	6	-8.14%	-7.32%	-7.9%	-7.9%	Neg
<-10%	1	-13.1%	-13.1%	-13.1%	-13.1%	Neg

Exit Rules: Stoploss: -10% | Close if below 1% after 10 days

Signal data as of October 7, 2026

HIGH ALERT ● Neutral Strength: 8.7

Options Metrics

IV-Rank (52w)

Bottom 20% of the past 52 weeks – options are historically cheap. Conditions favor premium buyers (Long Call, Long Put).

Call / Put Flow

63% / 37%

More than 60% of options premium is flowing into calls. This indicates net bullish positioning by market participants.

GEX (Mio.)

6,778,128.8

Positive GEX: market makers are long gamma. They buy dips and sell rallies, which suppresses volatility and keeps price in a range.

GEX Flip Strike

$33.50 · 2.5%

The GEX flip strike is the price level where dealer gamma exposure shifts from positive to negative. A break through this level often accelerates the move.

Max Pain

$34.00 · 1%

Max Pain is the price at which the most options contracts expire worthless. As expiration approaches, price often gravitates toward this level due to dealer hedging flows.

Spot Price

$34.36

Last traded price at signal calculation time

Gamma Exposure Timeline

Key GEX levels, Max Pain, and unusual activity across weekly and monthly expirations, plotted around the current spot price.

NKE GEX timeline showing put/call gamma pins, max pain and flip strike

Key GEX levels, Max Pain, Anchor, Ceiling and unusual activity across 14-30 DTE, plotted around the current spot price.

Put and call pins mark strikes where dealer gamma exposure concentrates. The GEX flip strike is where dealer hedging shifts from stabilizing (positive gamma) to amplifying (negative gamma) price moves. Max Pain is the strike where the most options expire worthless. Dashed markers flag unusual options activity. Learn how to use these signals in our options strategy guides →

Strategy Setups – You Decide

Based on current options data, 2 setups match the current conditions. Each strategy has different risk/reward characteristics – the final decision is always yours.

Setup 1 of 2 Long Call Full guide →

Why this fits today

IV-Rank at 6% – options are historically cheap. Bullish flow (63% calls) supports buying upside premium at below-average cost.

Advantages

✓ Unlimited upside potential with maximum loss capped at the premium paid

✓ Low IV-Rank means you are buying at historically cheap levels

✓ Benefits from both a price increase and a subsequent rise in implied volatility

Risks

✕ Time decay (theta) works against the position every day

✕ Requires a meaningful move to overcome the premium paid

✕ Full premium is lost if the stock stays below the strike at expiration

▶ FAQ: Long Call

What is a Long Call?

A Long Call gives the buyer the right to purchase the underlying at the strike price before expiration. The maximum loss is limited to the premium paid. It expresses a bullish directional view and profits if the underlying rises significantly above the strike price.

Why buy calls when IV-Rank is low?

Low IV-Rank means implied volatility is historically cheap - options are priced below their typical levels. Buying premium when it is cheap reduces the hurdle rate for profitability. If IV subsequently rises, the option gains value from both the price move and the increase in implied volatility.

What is the breakeven on a Long Call?

The breakeven equals the strike price plus the premium paid. For example, a call with a $100 strike bought for $3 breaks even at $103. Above that level, the position profits dollar-for-dollar with the stock. Below the strike at expiration, the full premium is lost.

Setup 2 of 2 Long Straddle Full guide →

Why this fits today

IV-Rank at 6% – buying both sides is cost-effective. A subsequent vol expansion or large move benefits both legs simultaneously.

Advantages

✓ Profits from any large directional move without needing to pick a side

✓ Buying when IV is historically cheap reduces the breakeven hurdle

✓ An unexpected vol expansion benefits both the call and put simultaneously

Risks

✕ Requires a significant move to recover the combined premium paid

✕ Theta decay accelerates as expiration approaches

✕ If the stock stays flat, both legs expire worthless

▶ FAQ: Long Straddle

What is a Long Straddle?

A Long Straddle buys a call and a put at the same strike and expiration. It profits from a large move in either direction. When IV is low, the premium cost is reduced, making the breakeven easier to reach on a directional move.

Why buy a straddle when IV is low?

Low IV means you are buying the options cheaply. If IV subsequently rises - due to an event or a directional move - both legs can gain value simultaneously, giving you a double benefit. The key is entering before the vol expansion.

All setups above are personal trade journal observations derived from options flow data. This is not financial advice. The decision to trade, and which strategy to use, is entirely yours.

View full options flow data and historical signals on the Options Flow Analysis Overview →

Valuation

Metric	Value
Market Cap	$54.96 B
PE Ratio (TTM)	17.64
Forward PE	16.17
PEG Ratio	1.43
EV/EBITDA	11.56
Price/Sales	1.18
Price/Book	3.70
Beta	1.11

Profitability

Metric	Value
Gross Margin	43.25%
Operating Margin	12.69%
Net Margin	6.70%
ROE	22.14%
ROA	6.97%

Dividends

Metric	Value
Annual Dividend	$1.64
Forward Yield	446.00%
Payout Ratio	77.62%
Dividend Date	2026-09-30

Analyst Consensus (36 Analysts)

Metric	Value
Median Target	$45.5
High Target	$94
Low Target	$23

About NIKE, Inc.

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Converse, Jumpman, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities; and sports apparel, as well as sells products to wholesale customers and directly to consumers through NIKE Direct operations; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.

ETF Holdings

NIKE, Inc. is included in 4 ETFs tracked by StockBotty.

ETF	Weight
XLY	1.60%
VCR	1.13%
DIA	0.71%
SPY	0.11%

Frequently Asked Questions – NIKE, Inc. (NKE)

Disclaimer: All trade history on this page reflects the author's personal trading activity only. This is not financial advice. Past performance is not indicative of future results. See our full Disclaimer.