AMZN – Amazon.com, Inc.
Consumer Cyclical | Internet Retail | Website
Quick Stats
Trend Overview
AMZN shows mixed signals. Some trend indicators are positive, others are neutral or deteriorating. The picture is not clear enough to lean heavily in either direction with conviction.
This is not an environment that rewards aggressive positioning. Reduced exposure or cash is a valid stance.
Options Signal Highlight
Latest AMZN Reports
AMZN Price Chart
Technical Trend Analysis
As of 21.08.2026 · Close: $258.63 · ATR14: $2.89
AMZN shows mixed signals. Some trend indicators are positive, others are neutral or deteriorating. The picture is not clear enough to lean heavily in either direction with conviction.
This is not an environment that rewards aggressive positioning. Reduced exposure or cash is a valid stance.
| Indicator | Signal | Detail |
|---|---|---|
| Swing Trend | ▲ Long | Primary directional bias |
| Momentum | ▼ Down · -1d | Strength: -0.11 – Fading |
| Trend Strength (ADX) | 48.5 – Strong | ADX38: 22.6 |
| Volatility (HV30) | 53.0% – Rising | HV90: 37.9% | HV180: 34.3% |
| Vola Compression | None | Normal range |
| MA Structure | Golden Cross ✓ | Stack: Mostly aligned (2/3) |
| EMA21 Distance | -0.65 ATR ↑ | EMA21: $258.10 |
| GD200 Extension | 2.9 ATR – Normal | GD20: -0.4 | GD50: 1.2 | GD100: 1.0 |
Monthly Performance History
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2010 | -6.34 | -0.40 | 9.02 | 4.01 | -8.75 | -11.34 | 6.25 | 3.96 | 18.54 | 7.49 | 7.89 | 1.95 | 34.43 |
| 2011 | -7.91 | 0.69 | 6.31 | 8.70 | -2.24 | 6.28 | 6.22 | -2.75 | 1.74 | 0.72 | -9.34 | -12.19 | -6.04 |
| 2012 | 8.61 | 0.13 | 12.48 | 17.09 | -7.45 | 9.67 | 1.74 | 6.97 | 2.60 | -7.59 | 8.58 | 0.22 | 40.13 |
| 2013 | 3.18 | -0.28 | 0.28 | -2.98 | 8.45 | 4.05 | 6.78 | -8.05 | 8.25 | 13.42 | 9.64 | 1.65 | 54.98 |
| 2014 | -9.87 | 4.61 | -6.51 | -11.33 | 1.51 | 5.16 | -5.84 | 10.41 | -5.82 | -3.78 | 10.77 | -4.80 | -22.02 |
| 2015 | 14.91 | 4.30 | -3.52 | 13.91 | 1.50 | 0.74 | 22.58 | -4.14 | 3.09 | 20.20 | 5.80 | -0.47 | 119.07 |
| 2016 | -7.85 | -3.88 | 2.52 | 10.21 | 5.69 | -0.53 | 4.57 | 0.18 | 8.65 | -5.61 | -4.44 | 0.84 | 17.72 |
| 2017 | 9.26 | 1.52 | 3.92 | 3.76 | 4.89 | -2.81 | 3.58 | -1.56 | -1.73 |
T 15.23 |
6.62 | 0.61 | 55.17 |
| 2018 | 22.03 | 8.81 | -3.09 |
T 14.15 |
2.99 | 3.55 | 3.71 | 11.99 | -1.79 | -20.27 | 1.48 |
T -15.26 |
26.32 |
| 2019 |
T 11.67 |
0.84 |
T 6.52 |
6.19 | -7.14 |
T 11.87 |
-2.88 | -4.26 | -3.01 | 2.36 |
T 0.52 |
T 3.72 |
20.06 |
| 2020 | 5.83 | -6.01 | -0.22 |
T 29.68 |
6.84 | 11.65 | 9.93 | 10.90 | -10.01 |
T -5.75 |
5.44 |
T 1.14 |
71.60 |
| 2021 |
T 0.61 |
-7.48 | -1.65 |
T 9.69 |
-4.83 |
T 6.88 |
-3.07 | 4.18 |
T -5.58 |
T 2.72 |
5.69 | -3.18 | 4.64 |
| 2022 | -12.22 | 1.57 |
T 7.84 |
-24.01 | -3.45 | -12.72 |
T 23.17 |
-6.37 | -11.59 | -11.60 | -0.26 | -12.04 | -50.71 |
| 2023 |
T 20.17 |
-10.39 |
T 12.06 |
2.97 | 18.16 | 6.18 | 2.66 | 4.80 | -7.96 | 2.80 |
T 6.64 |
3.34 | 77.04 |
| 2024 | 3.51 | 10.97 | 1.21 | -3.30 |
T -1.43 |
8.36 | -5.18 | -3.03 |
T 5.72 |
0.69 | 5.03 | 4.12 | 46.33 |
| 2025 | 7.93 | -10.59 | -7.20 | -4.03 |
T 7.79 |
6.17 | 6.19 | 6.64 | -2.56 |
T 10.69 |
-8.18 | -1.31 | 4.81 |
| 2026 |
T 5.65 |
-13.57 | -0.06 |
T 25.88 |
0.89 | -8.77 | 12.36 |
T -8.94 |
14.19 |
T A T badge marks a Trendchange signal in that month. Hover for entry price.
Trendchange Signal History
The last 10 Trendchange signals for AMZN:
| Date | Entry Price | Days Held | +10d | +20d | +30d | +60d |
|---|---|---|---|---|---|---|
| 05.08.26 | $272.65 | 3d | -4.84% | +0% | +0% | +0% |
| 08.04.26 | $221.25 | 49d | +12.95% | +23.64% | +19.71% | +17.56% |
| 06.01.26 | $240.93 | 26d | -4.12% | -0.96% | -0.96% | +9.93% |
| 31.10.25 | $244.22 | 8d | -2.72% | -4.65% | -4.65% | -2.29% |
| 07.05.25 | $188.71 | 41d | +8.14% | +9.81% | +12.62% | +22.41% |
| 09.09.24 | $175.40 | 44d | +9.24% | +6.33% | +7.75% | +30.47% |
| 06.05.24 | $188.70 | 15d | -2.12% | -2.95% | -2.46% | +4.89% |
| 03.11.23 | $138.60 | 66d | +3.05% | +6.08% | +8.2% | +39.26% |
| 29.03.23 | $100.25 | 66d | -2.41% | +4.72% | +9.92% | +74.02% |
| 12.01.23 | $95.27 | 24d | +4.15% | +3.12% | +6.18% | +8.78% |
Signal Statistics – Historical Edge
Calculated edge for AMZN: 24%
| Range | N | 10d | 20d | 30d | 60d | Signal |
|---|---|---|---|---|---|---|
| >20% | 1 | +24.57% | +19.9% | +26.39% | +64.61% | Hold |
| 10-15% | 2 | +13.74% | +22.38% | +17.92% | +1.93% | Close |
| 7-10% | 2 | +8.69% | +8.07% | +10.18% | +26.44% | Hold |
| 5-7% | 2 | +5.92% | +6.92% | +13.12% | +26.67% | Hold |
| 3-5% | 3 | +3.5% | +2.72% | +4.45% | +20.33% | Hold |
| 1-3% | 6 | +1.4% | +1% | +1.44% | +6.79% | Close |
| 0-1% | 3 | +0.73% | +5.64% | +5.21% | +3.37% | Close |
| -1-0% | 5 | -0.65% | +3.06% | +3.31% | +23.07% | Neg |
| -3-1% | 5 | -2.28% | -0.07% | +0.72% | +13.84% | Neg |
| -5-3% | 4 | -4.48% | -1.98% | -0.46% | +2.48% | Neg |
| -10-7% | 1 | -7.74% | -4.55% | -4.55% | +0% | Neg |
Signal data as of August 21, 2026
Options Metrics
Gamma Exposure Timeline
Key GEX levels, Max Pain, and unusual activity across weekly and monthly expirations, plotted around the current spot price.
Key GEX levels, Max Pain, Anchor, Ceiling and unusual activity across 14-30 DTE, plotted around the current spot price.
Put and call pins mark strikes where dealer gamma exposure concentrates. The GEX flip strike is where dealer hedging shifts from stabilizing (positive gamma) to amplifying (negative gamma) price moves. Max Pain is the strike where the most options expire worthless. Dashed markers flag unusual options activity. Learn how to use these signals in our options strategy guides →
Strategy Setups – You Decide
Based on current options data, 2 setups match the current conditions. Each strategy has different risk/reward characteristics – the final decision is always yours.
All setups above are personal trade journal observations derived from options flow data. This is not financial advice. The decision to trade, and which strategy to use, is entirely yours.
View full options flow data and historical signals on the Options Flow Analysis Overview →
Valuation
| Metric | Value |
|---|---|
| Market Cap | $2.83 T |
| PE Ratio (TTM) | 21.13 |
| Forward PE | 25.27 |
| PEG Ratio | 1.48 |
| EV/EBITDA | 17.53 |
| Price/Sales | 3.65 |
| Price/Book | 5.13 |
| Beta | 1.45 |
Profitability
| Metric | Value |
|---|---|
| Gross Margin | 50.77% |
| Operating Margin | 13.69% |
| Net Margin | 17.44% |
| ROE | 30.56% |
| ROA | 6.59% |
Analyst Consensus (59 Analysts)
| Metric | Value |
|---|---|
| Median Target | $325 |
| High Target | $400 |
| Low Target | $230 |
About Amazon.com, Inc.
Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, Artificial intelligence, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. The company was incorporated in 1994 and is headquartered in Seattle, Washington.
ETF Holdings
Amazon.com, Inc. is included in 6 ETFs tracked by StockBotty.